Friday, 15 May 2015

Mr. John Kirby, Finalist at the World's Best Sales Associate Awards of WDSF 2015

VIP Customer Service

Mr. John Kirby who works at Selfridges, is one of the three finalists at the World's Best Sales Associate Awards, held as a part of World Department Store Forum in Rome, Italy.

John Kirby (Selfridges) Award finalist, Anne Pitcher (Selfridges)
 His story of Customer Service Excellence:

The key to Johns success this year has been a result of determination, time management, multi-tasking, trend knowledge, drive to meet sales targets, and a core focus on strong client-telling/networking.

When given an opportunity to service a VIP client, who prefers to shop out of business hours and remains until well after midnight, John went well out of his way to assist the customer. He also arranged for a celebrity she is a fan of to attend a party she was hosting. The loyalty this level of personalized service has created has resulted in $100k of sales last year. With immense product knowledge, John was able to create a vast amount of product and buying options for his customers which helped him in increasing YTD sales per hour to $635.00 compared to the department average of $269.00.

With a client book of 1000+ members John strives to give them a tailored and useful service. One client informed John of breaking his back. He immediately sent him a get well card and kept him up-to-date with images of new products throughout his recovery. Once recovered the client spent a great deal of money in the store and in addition his wife is now Johns client. This approach has lead him to exceed his previous year's sales performance by +25% totaling $1m this year. 

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