Tuesday, 14 April 2015

DMAi Awards TRRAIN Marketer of the Year.

We are happy to announce that TRRAIN was adjudged 2015’s Non-Profit Marketer of the Year by the DMAi aka Direct Marketing Association: India. DMAi celebrates the spirit of direct & interactive marketing with innovation, collaboration and creativity. The eminent jury comprised marketing maverick Sanjay Behl from Raymond serving as chairperson, along with other highly distinguished panel members.  
Over the years, TRRAIN has consistently been reinventing the way the world views marketing within a non-profit business model.  Some of our  highly effective  marketing campaigns which were considered watch-worthy by DMAi were:

Pin a Medal Campaign

On Retail Employees Day, 2014 (RED), we encouraged retailers to appreciate & recognise the efforts of a retail associate not only by thanking them but also by honouring their tireless efforts by “pinning a medal”. This idea was pivotal to the entire RED campaign.
TRRAIN Trekkers, initiated last year, has seen 4 individuals walk at the Oxfam Trailwalker event representing TRRAIN as their ‘Charity of Choice’. Also, we had 11 individuals representing TRRAIN as their ‘Charity of Choice’ at the Standard Chartered Mumbai Marathon 2015 along with a 15 member team from Shoppers’ Stop Ltd. What’s more, we managed to fund-raise approximately 3.5 lakhs from this exercise.

TRRAIN Journalist

On Retail Employees’ Day, we recruited 27 student as ‘TRRAIN Journalists’ from top post-graduate institutes in Mumbai and Bengaluru, placed them at various malls in the two cities and had them record the celebrations and live-tweet about it.

TRRAIN Trekkers

"​TRRAIN being a not-for profit organization, it is our constant endeavor to reach our retailers & retail employees with a succinct message at all times. We have used a 360 degree approach for communicating to our beneficiaries which includes direct marketing, social & digital media marketing other than the traditional methods. Our approach has been different from the traditional NGO's. We at TRRAIN are very happy that our efforts have been recognized so early in our journey to create social impact in the retail industry & thank DMAI for the same." Ameesha Prabhu, CEO, TRRAIN (Trust for Retailers & Retail Associates of India)

Winning the Marketer of the Year Award in the Non-Profit Category acknowledges TRRAIN’s penchant for innovation in the marketing space and while helping it take a step forward in achieving its vision to empower every single retail associate in India.

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